THE GENERAL INSURANCE® IS A PRESENTING PARTNER OF THE NBA G LEAGUE WINTER SHOWCASE 2024

The General will host a variety of family-friendly fan engagement activities at its first-ever Winter Showcase Fan Day

NEW YORK and NASHVILLE, Tenn., Oct. 31, 2024 /PRNewswire/ — The NBA G League and The General Insurance announced today that The General will serve as the presenting partner of the 2024 NBA G League Winter Showcase, the league's in-season premiere -Scouting opportunity to be held December 19-22 at the Hyatt Regency Orlando and the Orange County Convention Center in Orlando, Florida.

New this year, the NBA G League will host “Winter Showcase Fan Day” on Saturday, December 21 to celebrate World Basketball Day and invite fans to attend the day’s games. The General will host a variety of family-friendly activities at the Orange County Convention Center, including interactive photo opportunities and the opportunity for fans of all levels to practice their basketball skills and drills. Tickets can be purchased here.

Every team in the NBA G League plays at least two games in the Winter Showcase, the highlight of the first part of the league season – the Tip-Off Tournament. During the Tip-Off Tournament, teams are divided into four regions to play 14 games exclusively against each other. The teams with the highest winning percentage in each region and the next four teams with the highest winning percentage regardless of region advance to the championship battle at the NBA G League Winter Showcase.

“We have continued to invest in our partnership with the G League because it represents so much of what we stand for,” said Kale Sligh, vice president of marketing at The General. “We continue to be inspired by the talented G League players committed to breaking into the NBA and are honored to play a small part in helping them achieve that dream. By spotlighting their stories on and off the field.” We can’t wait to meet G League fans where they are and gain valuable experiences. We can’t wait to see what’s in store for us this season, starting with Winter Showcase Fan Day.”

The General is giving fans the chance to win an exclusive Winter Showcase experience as part of its Winter Break competition. One lucky winner and guest will have the opportunity to win round-trip flights and overnight accommodations in Orlando, as well as two tickets to the Winter Showcase Fan Day. For more details or to participate, visit The General's NBA G League partnership page before December 2, 2024.

“Throughout our partnership, The General has introduced fans to our game with unique storytelling and engagement opportunities, and we are excited to expand our relationship to bring The General’s fan-focused approach to the Winter Showcase,” said George Wilson, Head of partnerships in the NBA G League. “I am confident that this expanded collaboration will not only continue to highlight the incredible talent in our league, but will also give our fans unprecedented access to the exciting basketball of the G League through Season 3 of The Break.”

The expanded collaboration builds on the multi-year marketing partnership announced in 2022, which made The General the NBA G League's exclusive auto insurance provider. The General will continue to serve as the presenting partner of “The Break, presented by The General,” the G League's award-winning documentary that captures the intense and inspiring journeys of G League players as they pursue their dreams of breaking into the NBA .

The third season of “The Break, presented by The General” premieres in December. All episodes can be viewed on the G League YouTube channel. Featuring the dynamic Dink Pate of the Mexico City Capitanes and other players to be announced later, the upcoming season will feature candid interviews and behind-the-scenes footage that will once again reveal the reality of the challenges and personal sacrifices required of the athletes to participate in this event level.

About general insurance
The General Automobile Insurance Services, Inc. (The General®) is a licensed insurance agency and a subsidiary of PGC Holdings Corp. (PGC), which is wholly owned by American Family Mutual Insurance Company. Through its insurance subsidiaries and their predecessors, PGC has been writing automobile insurance since 1963, serving customers who may have difficulty obtaining insurance at a reasonable price from other providers. Visit www.thegeneral.com or www.thegeneral.com/shaq; Follow The General on TwitterInstagram and Facebook.

About the NBA G League
The NBA G League, the NBA's official minor league, prepares players, coaches, officials, training and front office staff for the NBA while serving as the league's research and development laboratory. With 31 teams, 30 of which have direct ties to 2024-25 NBA franchises, the league offers elite professional basketball at an affordable price in a fun, family-friendly atmosphere. More than half of all players on 2023-24 NBA rosters had NBA G League experience. By fostering the league's connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and support educational development through NBA Cares programs.

The Winter Break Sweepstakes General Disclosure
NO PURCHASE NECESSARY. Odds of winning depend on the number of eligible entries. Log in from 9:00 AM (EST) on 10/30/24 to 11:59:59 PM (PST) on 12/1/24. Employees, contractors, directors, officers and agents of The General or NBAGL Entities and their respective affiliates, distributors, web designers, advertisers, and immediate family and household members of anyone who is ineligible. Legal entities are not eligible. Must agree to Official Rules. To participate, you must be a legal resident of the United States and at least 18 years old. Void in IN, KY, ME, MA, MN, RI, WA, US Territories, Guam and where prohibited by law. Approximate retail value of the prize is $3,300. 1 entry per person. Official rules at thegeneral.com/blog/winter-break-sweepstakes. Sponsored by The General Auto Insurance Services, Inc., 2636 Elm Hill Pike, Nashville, Tennessee 37214.

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SOURCE The General® Insurance; NBA G League