SiriusXM is wooing more subscribers with ESPN+ deal and NBA promotion

With the 2024-25 NBA season underway, SiriusXM is once again offering intensive season coverage as the satellite giant looks to attract sports fans via a deal with ESPN+. Sirius will broadcast every NBA game live during the postseason and finals.

Throughout the season, fans can tune into daily NBA news, talk shows and analysis from former players, coaches and league insiders on SiriusXM NBA Radio. Rob “World Wide Wob” Perez is expanding his role at the network alongside Antonio Daniels Give and goas well as Frank Isola, Brian Scalabrine, Justin Termine and Eddie Johnson.

Subscribers also have access to 30 dedicated NBA team channels on the SiriusXM app, which include official radio broadcasts for each team. Additionally, in-depth season preview shows for all 30 NBA teams, featuring interviews with coaches, players and GMs, are available on-demand via the SiriusXM app.

This comes as SiriusXM and ESPN launch a new partnership that offers up to six months of ESPN+ access to select SiriusXM subscribers. New and existing ESPN+ subscribers will have the same access to SiriusXM's streaming-only service.

Sean Breen, executive vice president of Disney Entertainment and ESPN, said: “Working with SiriusXM on this offering not only gives ESPN+ subscribers access to their extensive entertainment offerings, but it also opens the door for SiriusXM customers to enjoy our premium sports content Experience ESPN+.” ”

Jeff Dallesandro, senior vice president of streaming distribution partnerships at SiriusXM, said, adding, “ESPN and SiriusXM are leaders in sports news and entertainment, and we are pleased to expand our long-standing relationship with this new agreement.”