Believe! Ted Lasso “Confirmed” for Season 4 on Apple TV+

Back in August, I expressed the opinion that Ted Lasso's return for a fourth season was essential to the future success of the Apple TV+ streaming service.

Now it appears that fans' prayers and Apple TV executives' wishes may have been answered with a new report claiming that the hit show's producers have signed on for season four, with filming set to begin in early 2025.

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In a post on X, a Mac Stories writer claimed that pre-production (or shall we say pre-season?) will begin in January.

Sigmund Judge wrote: “Exclusive: Ted Lasso S4 set to begin pre-production in January. According to my sources, it is now confirmed that the football drama will return with a fourth installment next year, with filming starting in London in early 2025!”

Judge went on to say that the season will be a main season four and not one of the show's rumored spin-offs. That would suggest that Jason Sudeikis, who is not only the star but also the head writer, is back on board for another appearance on Apple TV.

Whether this means a return to AFC Richmond and its rich cast of players, fans and club staff remains to be seen. Maybe we'll see the powerful Ted take on a new challenge instead?

Regardless, the return of Lasso would be a huge boost for Apple TV+, which is widely considered one of the best original programs with some of the best production values ​​in streaming.

Reports this summer suggested that Apple is having a hard time connecting with viewers to justify the huge cost of creating the program. The new series Severance, for example, is said to have cost $20 million per episode, and Apple is now reportedly looking to restrict content budgets and rely more heavily on licensing third-party content.