ESPN+ and SirusXM announce partnership

If you subscribe to ESPN+ or SiriusXM, you might be in luck.

On Tuesday, ESPN and SiriusXM announced a partnership that will allow customers who subscribe to either ESPN+ or SiriusXM to use the other service for six months at no additional cost.

As always with announcements of this kind, there are a few catches. For one thing, the offer only applies to SiriusXM subscribers in the Platinum VIP tier, at least for now. According to the press release, the company plans to expand to additional levels next month.

And ESPN+ subscribers can't expect to be able to access SiriusXM in their car. Offer valid only on SiriusXM's streaming-only service.

Still, the partnership is likely to benefit some customers who only subscribe to one service or another. The press release states: “Details on how to claim this offer will be shared directly with customers who will receive marketing emails for their respective subscriptions.”

There is certainly overlap in each company's subscriber base. SiriusXM has long targeted sports fans with its wide range of live professional and collegiate sports offerings, as well as sports channels like Mad Dog Sports Radio. Of course, ESPN+ is a service for sports enthusiasts with extensive live sports programming from football and basketball to golf and tennis.

For this reason the partnership makes sense. Six months of free subscription is a small price to pay if you can convert someone into a paying customer in the long term.

(SiriusXM)